Shea Apartment Living has launched the second generation of our website. To cater to the rapidly growing multi-device audience we have leveraged “responsive web design”, a design technique that accurately resizes the content of our webpage to any screen – no more need for pinch zoom! The new website features a modern, minimalistic and responsive design to ensure a great user experience, regardless of what the device the website is viewed on.
The new responsive feature is a win-win for both us and our customers with the substantial increase in visitors accessing www.sheaapartments.com via multi-mobile and tablet devices year over year.
A few more reasons we went responsive. Forrester Research report recently released the following stats:
- Mobile web browsing is projected to take over desktop Internet usage by 2015 - or sooner.
- 90% of people use multiple screens to access the web.
- 90% of smartphone searches result in a purchase or a visit to a business.
In addition to the new responsive website we have added website enhancements through sheaapartments.com so users are able to access content quick and efficiently. Keep your eyes peeled for additional website enhancements later this year!
Tell us what you think of our recent changes and let us know if you have any enhancement ideas for a better website customer experience.